Audi presses Porsche, luxury car makers compete for 2017 global most valuable brand

Recently, Interbrand’s Top 100 Most Valuable Global Brands announced that Mercedes has become the highest value car brand for luxury brands, while Audi has placed third on Porsche.

In the 2017 Top 100 list, 15 auto brands and 8 luxury brands are listed. It is understood that the 2017 Top 100 list focuses on the degree of globalization of the brand and the sustainability of its development. It is mainly measured in terms of corporate performance, influence and brand protection, and the company’s continuous income capacity.

Specifically, Mercedes-Benz ranks first among luxury brands with a brand value of US$47.829 billion and a year-on-year increase of 10%. At the same time, it ranks second in the value list of automotive brands and has reached the top ten in the global brand value list. Followed by BMW, it won third place in car brand value and second in luxury car brand.

Occupy the third place in the world's most valuable luxury car brand in 2017 is Audi, with the luxury car brand Porsche with nearly 2 billion advantage. However, the brand values ​​of Porsche and Land Rover have increased significantly.

It is worth noting that Ferrari's brand value was independently assessed after it was independently operated, and it entered the world's top 100 at one stroke. In addition, Tesla became the only non-traditional car company in the luxury car brand list, becoming the "X factor" of this list.

At present, automakers are facing the dual challenge of new energy and the Internet. The high “value” of Tesla’s brand values ​​is a reflection of consumers’ recognition of their product forms and brand concepts. In the future, traditional auto manufacturers need to continue to maintain To increase the brand value and compete with the brand value of luxury brands, it may be necessary to explore the new meeting point of user needs and enterprise development through the “Tesla Phenomenon” and expand the capabilities provided by their own services and experiences.