The price war triggered by the online car rental market is constantly escalating. On October 23, the largest p2p car rental platform in China announced that it would give all newly registered users a one-off 200-yuan cash red envelope without any restrictions on use. Users can fully deduct the rental fee by renting a car through the car.
According to the person in the car rental car market department, the 200 yuan cash red envelope presented by Baojia Renting Car is applicable to all models, so the coverage is wider and more powerful. In order to prepare for this round of activities, Baochao has already prepared for the tens of millions of subsidies for users.
Hao tens of millions, Bao driving a car certainly has its own abacus. Li Rubin, CEO of Baojia Renting Car, said that from the perspective of business model, P2P car rental has advantages over traditional car rental in terms of car rental price, outlet distribution and car rental convenience, and basically can achieve a 30% to 50% cheaper car rental price. On the above, the user can spend the day or two to go to the offline store to apply for the car rental procedure. After completing the car rental procedure on the line, the self-service car pick-up and returning the car can be realized through the built-in “electronic key†function of the client. It will not exceed 10 minutes.
"However, as a new student that started to rise in China this year, the outside world has very limited understanding of the P2P rental platform represented by Baojia Renting Car, and the recognition is not high." Li Rubin said that the biggest purpose of the car rental activity is Increase the market attention of P2P rental platform, attract more new users to try, let users can try the new things of treasure car rental with lower trial and error costs.
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