Recently, the country's first Drip Car Owners Club has been opened and put into operation in Beijing. As the offline home of the service drip driver and the owner group, the Drip Owners Club builds a comprehensive service platform around Drip Travel Platform Business Service, Driver Care Service and Vehicle Service with the diversified development model under the online connection line. The services provided by the owner's club are not limited to the driver's car, but also provide one-stop value-added services through banks, insurance, telecommunications and other businesses. The opening of the first Drip Car Owners Club brought convenience to car owners and also became a brand promotion window for Didi Travel. It is reported that Didi will accelerate the network layout of the owner's club, the second will be opened in Wuhan in the near future, and will be opened in major first- and second-tier cities such as Qingdao, Dalian, Shenzhen, Guangzhou, Shanghai, Zhengzhou, Chengdu and Xiamen before the Spring Festival.
The Drip Car Owners Club complements the online services with Didi's travel platform business services as a basic function. In the club, the owner can handle information replenishment, appeals, upgrades and accounts, etc., and solve the business problems quickly through the meticulous and professional reception of the staff. In addition to the DDT travel platform business, the automotive aftermarket is also a key function of the owner's club. It can provide vehicle maintenance, repair, insurance damage claims and insurance direct compensation repair services. By cooperating with the partners who meet the qualification requirements, we guarantee the drop. The owner enjoys low-cost, high-quality, professional vehicle service. The owner's club also plans to introduce second-hand car transactions, new car sales, banks to insurance business and other car owners business services, to create an integrated comprehensive service platform, with a humane service concept, combined with the brand and market advantages, to make the drip owners The group saves time, saves money, and saves the mind.
According to the latest data from Analysys think tank, in the third quarter of 2015, the market share of Drip Special Vehicles reached 83.2%, ranking first in the industry, and the total number of registered drivers including special vehicles, express trains, and shuttles on the Didi travel platform reached 12.53 million. . The owner of the drip car needs high-quality vehicle support services, and the full-time car owners have to pay attention to their professional social needs because of their long-term external orders. The drip car owner club came into being, which has a positive effect on improving driver activity, increasing stickiness and cultivating professional belonging. At present, the business data of the Beijing Drip Car Owners Club shows that the average daily reception volume is 350, which is highly concerned and welcomed by the drunk owners.
Drip Car Owners Club will open new business channels for merchants with its huge Drip car owners and professional platform. Especially for the automotive industry, as an industry-derived economy, auto clubs have a broad space for development in China. In recent years, some enterprises and 4S stores have sought transformation through social franchise chains and quick repair shops. The emergence of the Drip Owners Club is opening up the post market with a more positive attitude and injecting new development models into the industry. Based on the advantages of Drip brand, user base and viscosity, and the advantages of fast-spreading outlets, Drip Owners Club has attracted many 4S stores to work together to jointly develop the automotive aftermarket. The future prospects are worth looking forward to.
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