Domestic Hand-out Table Way Out From Which Joint Marketing Leads to New Thinking

In industrial production operations, hand-held meters (hand-held digital oscilloscopes) have been widely used in various fields, because they are simple, easy, and easy to operate, and they have become essential weapons for maintenance personnel. Therefore, the hand-held watch has also become a hot commodity for industrial products. Various specifications and specifications are dazzling, and they have been popular in the industrial product market.

At present, foreign brands that are common in the domestic market are FLUKE, TEKTRONIX, METRIX, UNI-T, SVMMIT, VELLEMAN, METEX, etc. Although domestic brands are also beginning to work hard to develop, they cannot always have an advantage in market share because of their precision instruments. Foreign technology and manufacturing materials are always stronger than domestic ones. Of course, domestic products should be self-reliant, and some well-known brands have appeared everywhere.

The annual demand for hand-held watches in China exceeds tens of thousands of units. With the secondary construction of various places, the demand is believed to increase at a double speed. Domestic handheld watch manufacturers should seize this opportunity to create high-quality products and high reputation brands. However, from the perspective of industry demand, products with 20 MHz bandwidth are currently the mainstream of the market. Many domestic industries can set the performance of the product to a standard of 20 MHz bandwidth and 100 MSA/S sampling rate, but they cannot be outside the US in terms of oscilloscopes.

Since China's oscilloscope manufacturers have already changed their production to 80% after 20 years, the remaining companies, though competitive, still cannot compare with foreign high-quality materials. Because most of the domestic procurement in the purchase of handheld watches are selected foreign brands.

Among them, UNI-T has a high reputation in the industry and has a great advantage in market share. The cottage technology in China can be very powerful, and consumers often buy fake and inferior products. This is not only a threat to the safety of consumer property, but also a threat to life. After the purchase of genuine products is also a headache for consumers now. Therefore, to ensure the reliability of the procurement channels is to prevent work as much as possible.

Jingdong Mall's model can be considered in terms of channel security, because Jingdong Mall directly procures with manufacturers, thereby guaranteeing that each product is a genuine manufacturer to eliminate counterfeit goods. Moreover, this B2C model also allows the cost to be reduced, and the cost savings will be fed back to consumers in a low-cost model. Consumers will therefore get the sweetness and form a loyalty to Jingdong Mall. It seems that only in the mode of reliable quality and channel security can we gather people's popularity.

It is apparent that China Automation, a professional industrial products procurement website with the reputation of Jingdong Mall, already knows the needs of consumers and carries out global quality screening, bringing international brands and quality to domestic consumers. However, this online shopping behavior has not yet become the procurement of industrial products. There is still a long way to go for the mainstream and gain consumer recognition. However, there is a model for Jingdong Mall. It is believed that China's automated industrial product procurement advantage will show its full potential.

If industrial products are sold like ordinary products or even promoted, I do not know whether they will be recognized by consumers. However, from the perspective of China's current automated sales promotion test, it seems that low-cost genuine products will always be the most popular way for buyers. Because China Automation will popularize the product UNI-T hand-held watch for the trend of "buy promotions", not only caused a sensation in the same type of industrial product sales site, but also allow more consumers to recognize the quality of China Automation's brand.

The hand-held watch seems to be the master key for industrial product maintenance. With its popularity, the market capacity will gradually become saturated in the expansion. In the end, only the market demand for upgrading, but in recent years it is still its golden development time, domestic brands How to rise can make full use of this stage, more and major marketing platforms, agents cooperation, first share their own market share, and then think about brand issues. In particular, it is necessary to use the joint marketing of China Automation and UNI-T as a win-win situation for both brands and distributors.

At present, the oscilloscopes produced in the United States account for more than 70% of the world's total, occupying half of the country, but the capacity of the international market is about 100 million U.S. dollars per year. Therefore, domestic brands must strive hard to catch up before they can first “foreign goods” domestically and then enter the international market. . At the same time, it is also necessary to study the needs of consumers and their shopping patterns, because in the 21st century, everything has turned too fast, and only by constantly groping for changes can they win the championship.