On April 13th, the car sharing car rental platform Baojiao Car Rental announced today that Hu Haiquan, a famous domestic singer and member of the “Yu Quan†combination, has become the company’s investor and image spokesperson.
According to Li Rubin, founder and CEO of Treasure Car Rental Co., the reason why he is willing to accept Hu Haiquan’s investment is to largely rely on Hu Haiquan’s public awareness and the user stickiness it brings to further enhance Treasure Car Rental and its representative car sharing car rental. The public awareness of the concept makes more owners and tenants in need of useful vehicles have the intention to actively understand and approach the emerging concept of car sharing.
According to relevant surveys conducted by Baojia Car Rental Co., Ltd. in the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen, only about 17% of car owners can accept the concept of car sharing and are willing to share private cars with others under the precondition of ensuring vehicle safety. For use, more car owners treat the car as part of their personal privacy.
Prior to the announcement of Hu Haiquan’s participation in the investment and driving of the car, Baojia Car Rental obtained a 30 million dollar Series A round of financing led by China Ping An and Qiming Venture Capital and 58 cities in December 2014.
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