On the basis of better sales performance in the first 10 months of 2010, FAW Jiefang Company once again maintained high sales in November and achieved sales of 21,000 units. From January to November 2010, the total number of heavy trucks sold by FAW Liberation has reached 245,000, a year-on-year increase of 68%. Based on this estimation, it is a foregone conclusion that FAW Jiefang Co., Ltd. exceeded its scheduled sales target in 2010 and created a new historical high.
In November, although the upward trend of the economy has been flattened, due to seasonal factors, the seasonal peak demand for commercial vehicles has come in the second half of the year, and the industry demand has reached 102,000 vehicles, an increase of 24% over the same period in 2009. FAW Jiefang seized the opportunity to rely on high-tech production base platforms, emancipate the quality of its products, and independently develop three major assemblies to improve overall vehicle performance. On this basis, the liberation of marketing systems to promote effective marketing, regional marketing capabilities continue to increase, Tianjin, Anhui and other resource-consuming provinces, have all exceeded the sales task in the second half.
As the FAW liberation marketing system shifts from sales target-oriented to share-based target-oriented, the idea of ​​liberation of product-based product line management is clearer, emancipation continues to increase professional marketing capabilities, and marketing promotion of traction, dumping, cargo, and exclusive four product lines More in line with market needs. From January to November 2010, the cumulative market share of Liberation has reached 20.6%, an increase of nearly 2% from the end of 2009.
Near the end of the year, with the approaching seasonal demand trough, market demand will show a downward trend. At the same time, the country’s macro-control efforts will continue to increase. The market demand is expected to decline in December from November. Liberated marketing service resources will be further integrated and optimized. Through the combined marketing initiatives of networks, products, services, and promotion, we will fight for the end of the war. We will strive to achieve greater goals on the basis of achieving 20% ​​share and 250,000 vehicles. Breakthroughs, creating new sales records.
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