According to the latest report from Frost & Sullivan, a market research organization, the oscilloscope market has undergone major changes in product development, pricing, positioning, and distribution. At the same time, end-users have become more cautious about their spending, and sales of oscilloscopes have also decreased. sign. According to statistics from the agency, the global oscilloscope market generated revenue of US$1.1523 billion in 2010 and is estimated to reach US$1.372 billion by 2014.
“The introduction of new products has always been one of the key strategies adopted by measurement equipment manufacturers to sustain their growth in this competitive market.†Prathima Bommakanti, analyst at Frost & Sullivan, stated: “In 2009 and 2010, suppliers continued to invest, Introduce high-end solutions to catch up with end-users’ technological advances.â€
However, the report also pointed out that digital and software-driven oscilloscopes pose an increasingly significant threat to analog oscilloscopes. Due to the increasing ease of use, simultaneous improvements in bandwidth and sampling rates, coupled with falling prices and superior performance specifications, digital and software-driven oscilloscopes have the potential to replace analog oscilloscopes in many applications.
With the trend of slowing global economic growth, end users in many fields have limited their investment in production sites; especially end-users in the fields of electronics manufacturing, industry, automotive, and communications have made the largest contribution to the oscilloscope market. However, it is also the worst hit by the recession.
"The end user's demand attenuation has caused the sales of oscilloscope products to stagnate or have been delayed." Bommakanti said: "This further reduces the oscilloscope demand to an unexpectedly low level." At the same time, the oscilloscope market has matured, making The limited business opportunities for suppliers to upgrade or launch new products have also brought pressure on price competition; this trend is particularly evident in the low-to-medium oscilloscope market.
Due to the increased demand for higher bandwidth, Frost & Sullivan also expects that the measurement equipment industry will add higher-order functions to oscilloscope products to meet future needs, and at the same time introduce flexible solutions; in addition, due to the increasing complexity of oscilloscopes, Suppliers will also provide customers with additional services for collocation products.
"Those additional services, including warranty, installation, technical support, maintenance, etc., have gradually become the standard supporting content that vendors provide to customers;" Bommakanti said: "This provides opportunities for equipment manufacturers to differentiate themselves from competitors. It also brought some reasons for price increases."
“The introduction of new products has always been one of the key strategies adopted by measurement equipment manufacturers to sustain their growth in this competitive market.†Prathima Bommakanti, analyst at Frost & Sullivan, stated: “In 2009 and 2010, suppliers continued to invest, Introduce high-end solutions to catch up with end-users’ technological advances.â€
However, the report also pointed out that digital and software-driven oscilloscopes pose an increasingly significant threat to analog oscilloscopes. Due to the increasing ease of use, simultaneous improvements in bandwidth and sampling rates, coupled with falling prices and superior performance specifications, digital and software-driven oscilloscopes have the potential to replace analog oscilloscopes in many applications.
With the trend of slowing global economic growth, end users in many fields have limited their investment in production sites; especially end-users in the fields of electronics manufacturing, industry, automotive, and communications have made the largest contribution to the oscilloscope market. However, it is also the worst hit by the recession.
"The end user's demand attenuation has caused the sales of oscilloscope products to stagnate or have been delayed." Bommakanti said: "This further reduces the oscilloscope demand to an unexpectedly low level." At the same time, the oscilloscope market has matured, making The limited business opportunities for suppliers to upgrade or launch new products have also brought pressure on price competition; this trend is particularly evident in the low-to-medium oscilloscope market.
Due to the increased demand for higher bandwidth, Frost & Sullivan also expects that the measurement equipment industry will add higher-order functions to oscilloscope products to meet future needs, and at the same time introduce flexible solutions; in addition, due to the increasing complexity of oscilloscopes, Suppliers will also provide customers with additional services for collocation products.
"Those additional services, including warranty, installation, technical support, maintenance, etc., have gradually become the standard supporting content that vendors provide to customers;" Bommakanti said: "This provides opportunities for equipment manufacturers to differentiate themselves from competitors. It also brought some reasons for price increases."
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