On July 5th, 2012, FAW Jiefang Xichai brand strategy conference and "Brand Management Handbook" was held in the factory's multi-function hall. The brand strategy , brand core value system, product brand and service brand positioning and brand management were held. In four aspects, the overall plan for the brand strategy of our factory was displayed, and the “Brand Management Handbook†was distributed to the representatives of the department's office leadership, party branch secretary, and branch union chairman. The ceremony was hosted by Deputy Director Xu Xuefen, and Director Qian Hengrong and Secretary Cai Zhenfa attended the press conference and delivered an important speech.
Secretary Cai Zhenfa believes that the Xichai brand strategy is close to the actual situation of the company, enriches the cultural genes, reflects the elements of the times, implements the requirements of the group, and highlights long-term management. Focusing on brand building and management, and building engine brand enterprises, Cai Shuji put forward detailed tasks and paid close attention to the follow-up work. He established a solid foundation and continuously improved the gold content of the brand; strengthened publicity, quickly promoted brand awareness, and paid attention to progress and promotion. The brand goal steadily fulfilled four requirements.
Director Qian Hengrong pointed out that the “Brand Management Handbook†identified the roadmap and timetable for Xichai’s implementation of the brand strategy, which provided guidance for Xichai’s promotion of its brand strategy. In response to the promotion of the brand strategy, the director of the company put forward a brand-based awareness based on the current situation and the future. It strengthened the support, laid a solid foundation, and laid a solid foundation for the brand. With external forces, it paid attention to communication and quickly improved its brand image. He demanded that all members strengthen their awareness of brand maintenance, use awareness and development awareness, and do solid work, refinement, and strong quality support, technical support, and service support. This will provide a solid guarantee for the Xichai brand's plastic tree, and urges companies to manage their products from operations to management. Brand spans.
At the press conference, the Minister of Management, You Zhiqing, led the participants to read the brand declaration in unison, expressing the belief and determination of the entire factory to fully launch a new era of brand building.
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