In the tumultuous debate in China where independent brands are not required, the independent brands have already proved their own reasons with their own development. In 2005, self-owned brands were the fastest growing category in the automotive industry. Hafei, Chery, JAC, and Geely ranked among the top 10 companies in sales. Among them, Chery and Geely became the fastest growing in the industry with year-on-year growth rates of 118.51% and 56.54%, respectively. Business. The facts show that independent brands have great potential in the automotive industry.
Since the beginning of 2006, our own brand has brought us surprises again and again. The Chery A5 series has been launched.
The birth of Di F3, as well as the newly-listed Junjie, Geely King Kong and the forthcoming Saibao V, their progress is obvious compared to their fellow brothers. FAW and SAIC have finally lost their loneliness and started to exert their power on their own brands. The red flag C301, which is independently developed by FAW, will be listed in the second half of the year. High-end red flags HQ3 and HQE will also appear during the 11th Five-Year Plan period. . On April 10, SAIC Motors announced that it would set a high starting point to build a Chinese-owned international automobile brand. By 2010, it will launch more than 30 models of five platforms including RVs, mid-size cars, and compact cars, and hybrid vehicles will also be in the meantime. roll out. The self-owned brand appeared so compelling in 2006.
Regardless of the significance of developing an independent brand for more than 100 related industries driven by automobiles, it is not necessary to enumerate the economic and social benefits it represents. The benefits provided by independent brands to consumers are obvious. Without it, 99,999 yuan will be bought. It is almost unthinkable for a mid-size car to buy a compact family car for $55,555. It may be an illusion to say that an economy car under 30,000 yuan may not appear so early.
It is undeniable that there is still a significant gap between the products of the self-owned brands and the imported products or joint venture products, but it can be seen that the independent brands are also trying their best to get rid of the low-cost and low-cost routes and to flourish through imitation, cooperative R&D, and acquisition. Give your own brand some time, it will give consumers, give the community a satisfactory answer. (Reporter Wang Fei)
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