Due to Beijing's implementation of the new policy of relieving traffic congestion, Beijing has already formed a pattern of second-hand car transactions dominated by the relocation market. The used car price is entirely determined by the foreign used car dealers. Some people in the used car industry issued warnings to car companies of various brands. If car companies do not intervene in the used car business early, and the pattern of letting used car dealers in other regions continue, the depreciation rate of used cars will continue to decline, ultimately affecting the future sales of new cars. .
The depreciation of second-hand trucks affected the purchases of relevant persons too quickly. At this stage, due to the regional differences in the Chinese auto market, the trend of used cars flowing out of the local market is more obvious. The used car prices are generally higher than the mature car market, but with the low-end models Gradually flattening the regional gap, all localities began to impose environmental restrictions on the relocation of used cars, which led to a significant decline in the prices of some mid- to low-end used cars, especially in the Beijing region where the number of cars reached 5 million.
Replacement subsidies to accelerate the devaluation of used cars In accordance with the current sales policy, many dealers have introduced a replacement promotion plan. For replacement of new cars, consumers receive corresponding compensation ranging from 1,000 yuan to 4,000 yuan. The promotion policy is introduced. At the same time, it has accelerated the replacement frequency of some low-end used cars, but from another perspective, this policy has also accelerated the depreciation of used cars, which is a long-term damage to the brand formation.
Take Santana 2000 as an example. Because there is a subsidy of nearly 4,000 yuan, it is very likely that it will be able to promote new sales. However, if it is replaced with a non-brand vehicle, this subsidy actually accelerates the devaluation of Santana 2000, which indirectly reduces consumers' brand recognition. Knowledge, in the end, will damage the interests of consumers who buy new cars.
At present, the used car market in Beijing is chaotic. From the initial acquisition to the final relocation to foreign markets, a car must go through multiple links. Each link has a huge spread. For consumers, the purchase price is The difference in sales prices is too different and will affect consumers' judgment on their brands.
Channel intervention is the key to the brand's second-hand car growth is slow, in recent years the car brand launched second-hand car has been difficult to improve, and the current situation in the used car market, so that some car companies began to realize that: has been non-intervention not The situation is over.
At this stage, vehicle companies are more practical and feasible in their intervention in used car business by establishing a trading center with used car wholesale and distribution functions and reusing the used car resources of 4S stores, thereby affecting the brand's used car market and shortening its trading links. Straighten out the brand used car prices market. Some market participants said that the formation of this model will pave the way for large-scale circulation of used cars, and also lay a good foundation for branded used cars.
At present, in the used car market in Beijing, the trading volume of used car auction platforms continues to increase. Used car transactions between car dealers have become an important part of leading used car transactions. The latest statistics on the latest launch of the Yashiche Shots show that last month the auction platform had a record auction of more than 400 used cars. In the long run, if car companies can use the auction to realize the exchange of car sources, they will create favorable conditions for the development of branded used cars.
The depreciation of second-hand trucks affected the purchases of relevant persons too quickly. At this stage, due to the regional differences in the Chinese auto market, the trend of used cars flowing out of the local market is more obvious. The used car prices are generally higher than the mature car market, but with the low-end models Gradually flattening the regional gap, all localities began to impose environmental restrictions on the relocation of used cars, which led to a significant decline in the prices of some mid- to low-end used cars, especially in the Beijing region where the number of cars reached 5 million.
Replacement subsidies to accelerate the devaluation of used cars In accordance with the current sales policy, many dealers have introduced a replacement promotion plan. For replacement of new cars, consumers receive corresponding compensation ranging from 1,000 yuan to 4,000 yuan. The promotion policy is introduced. At the same time, it has accelerated the replacement frequency of some low-end used cars, but from another perspective, this policy has also accelerated the depreciation of used cars, which is a long-term damage to the brand formation.
Take Santana 2000 as an example. Because there is a subsidy of nearly 4,000 yuan, it is very likely that it will be able to promote new sales. However, if it is replaced with a non-brand vehicle, this subsidy actually accelerates the devaluation of Santana 2000, which indirectly reduces consumers' brand recognition. Knowledge, in the end, will damage the interests of consumers who buy new cars.
At present, the used car market in Beijing is chaotic. From the initial acquisition to the final relocation to foreign markets, a car must go through multiple links. Each link has a huge spread. For consumers, the purchase price is The difference in sales prices is too different and will affect consumers' judgment on their brands.
Channel intervention is the key to the brand's second-hand car growth is slow, in recent years the car brand launched second-hand car has been difficult to improve, and the current situation in the used car market, so that some car companies began to realize that: has been non-intervention not The situation is over.
At this stage, vehicle companies are more practical and feasible in their intervention in used car business by establishing a trading center with used car wholesale and distribution functions and reusing the used car resources of 4S stores, thereby affecting the brand's used car market and shortening its trading links. Straighten out the brand used car prices market. Some market participants said that the formation of this model will pave the way for large-scale circulation of used cars, and also lay a good foundation for branded used cars.
At present, in the used car market in Beijing, the trading volume of used car auction platforms continues to increase. Used car transactions between car dealers have become an important part of leading used car transactions. The latest statistics on the latest launch of the Yashiche Shots show that last month the auction platform had a record auction of more than 400 used cars. In the long run, if car companies can use the auction to realize the exchange of car sources, they will create favorable conditions for the development of branded used cars.
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