On January 29, Yuchai Group's 2007 Marketing Service Conference was held in Beijing. At the marketing conference, Yuchai announced its sales performance in the past year: sales revenue of RMB 14.1 billion, over-achieving the annual plan, an increase of 16.2% year-on-year, sales of diesel engines of 280,000 units, a year-on-year increase of 23.25%, and sales revenue 7.05 billion yuan, a year-on-year increase of 16.1%.
In 2006, Yuchai’s engine production and sales scale continued to be the No. 1 in the country, with the single-factory production and sales scale ranking the highest in the world; Yuchai Brand ranked 119th among the “China's Top 500 Most Valuable Brands†and ranks No. 1 among China’s power brands. Ranked the 388th among the top 500 Asian brands in Asia, becoming the only brand in Asia; Yuchai has won two national high-tech cutting-edge research projects under the “863†status for the first time, establishing Yuchai’s development of domestic heavy-duty vehicle engines. The leading position of technology; Yuchai successfully launched the first domestic diesel engine that met the national IV emission standards, which effectively promoted the overall upgrade of domestic diesel engine emissions; Yuchai independently developed diesel engines of 1.2-liter and 1.3-liter mini-diesels.
Breakout heavy machine market
In 2006, the country's 3 engines were put into the market in batches, and the country’s 4 diesel engines were successfully launched... The Yuchai, which has always been “one step ahead of usability,†has gradually emerged as a technological advantage. At the same time, its sales also show a trend of multi-polar growth. Yuchai has opened up new markets and made new breakthroughs: YC6G, YC6L 3 engines and LPG engines have entered large-scale markets in Beijing, Shenzhen, and Shanghai, with sales reaching 6,000; medium-sized engineering dump trucks represented by 4D, 4E and 6G The market has grown steadily; the YC4F light engine has been successful in the passenger vehicle sector. In particular, the YC4W sedan engine has been put into the market in small quantities and has attracted much attention from the industry.
The Yuchai 6M engine, known as the “dark horse†in the Chinese heavy-duty engine market, has also become a rapid growth point for the company. The Yuchai 6M engine with Germany's FEV-specific combustion system technology and European forced-cooled piston technology has been used in batches in engineering dump trucks and cement mixer trucks. Yuchai 6M engines and heavy trucks equipped with Yuchai 6M engines are continuously exported in bulk to overseas markets. . At the same time, Yuchai cooperated with Dongfeng Commercial Vehicle Company and Dongfeng Liuzhou Automobile and other manufacturers. With the high-grade, high-quality, low fuel consumption and low noise Yuchai 24 valve 6M heavy-duty engine entering the market quickly, Yuchai's market share in the heavy-duty diesel engine market has rapidly increased.
Emissions technology leading industry
In 2006, Yuchai created value through more professional technologies based on the fact that its full range of products consistently meets the National 2 standard, the Nine series meets the National 3 standard, and the 6A and 6L meet the national 4 standard.
Yuchai implemented a service strategy focusing on the host plant and actively built a host plant service system to provide synchronous development services for the host plant. In cooperation with the host plant product promotion, Yuchai has won widespread recognition from the host plant in terms of engine reliability, product "synchronous development" and "seamless docking commissioning services."
Yuchai has a group of technical backbones who have always fought with their enthusiasm for work in the field of technology research and development. They have made outstanding contributions to the company’s technological leadership by studying new products adapted to the market. In order to meet the needs of future technological development, a group of Yuchai technicians timely mastered the matching calibration techniques such as electronic control calibration, turbocharger matching, and catalytic converter matching for the relevant national 3, 4 emission certification, in order to maintain its high-tech products. The promotion of marketization provided a guarantee and provided technical support for the continuous appreciation of Yuchai's brand value.
In December 2006, Yu Ping, the chairman of Yuchai, issued the “Yuchai Significant Scientific and Technological Progress Award†commendation order, and applied to the development and quality control of YC6J cold-diesel engine and YC6G gas engine, the application and development of light vehicle diesel engine emission control technology, and the residual heat of castings. The group of individuals and individuals who made significant contributions to the application and development of the YC4D series of diesel-assisted harvesters received awards. Yuchai shared this award with 78 scientific and technical personnel. Professional service wins trust
In 2006, Yuchai, which had an advantage in products and technology, used quality services as an important way to increase brand value and product sales.
Technology and price are the focus of the internal combustion engine competition in 2006. To reduce costs and enhance competitiveness, Yuchai Group boldly streamlines its institutions and implements management system innovation. The technological advantages of products are transformed into brand and market advantages, and professional marketing and after-sales services must also be strengthened. In order to strengthen close cooperation with the OEM, Yuchai launched a strategy for the promotion of the 3 engines of the State 3 and 50 loaders for the 6M machines. At the same time, the service stations were optimized and integrated, and the number of service stations, service radius, and quantitative management were increased and strengthened. Visits and other initiatives have improved the quality of service and provided professional and timely services for the OEM's product promotion and support.
In accordance with the requirements of professional services, Yuchai teamed with Dongfeng to carry out heavy machine touring training in 19 regions and conducted skills training for 184 stations of 204 countries and 3 potential assessors in the country's 3 key regions, further enhancing Yuchai's weight. Machine, Euro 3 and other services in the market. Yuchai also regulated the cooperation model with the OEM, negotiated with Dongfeng Commercial Vehicles and other manufacturers, confirmed the cooperation model, signed the agreement and tracked implementation to ensure the quality of service.
Professional, high-quality services have been rewarded. In 2006, Yuchai Sales Company's sales segments grew steadily. The year-on-year growth rate in the supporting truck market rose from -9% in the first half of the year to 15% in the whole year; the growth of passenger car plates greatly exceeded the overall growth rate of the industry; Land has entered the brand new field of passenger car and pickup trucks.
Increased customer satisfaction
In the internal combustion engine industry, Yuchai's reputation for after-sales service has been very good. The emphasis on services directly leads to the improvement of customer satisfaction. A recent customer survey showed that Yuchai’s overall service quality and major indices maintained its leading position in the industry. In the comparison of Yuchai Engine service quality with competitors, users have the highest evaluation of Yuchai Engine and have a large distance from other groups. The evaluation is obviously higher than other brands, and the satisfaction of service quality is also steadily rising.
In 2006, Yuchai’s breakthrough in service was remarkable. Yuchai closely focuses on the needs of OEMs, and its service focuses on core network construction, professional services, and simultaneous development.
First, we will strengthen the construction of a core service network. In 2006, the number of Yuchai’s core service stations was 366, which was only 1/3 of all service stations, and its business volume accounted for 85% of the total business volume. As Yuchai's core service team, Yuchai's core service network is mainly targeted at 21 manufacturers, including Dongfeng, Liuzhou, Yutong, and Jinlong, and provides professional vehicle access services for vehicle manufacturers. In 2006, Yuchai also made timely optimization and adjustment according to the market development situation, built 1,206 service stations and achieved a service radius of 40 kilometers. At present, its accessories monopoly network has been formed and it can realize the 24-hour commitment of accessories. At the same time, Yuchai is also equipped with an application accessories information system to provide strong support for its service work.
In 2006, Yuchai implemented user loyalty management, built a "customer satisfaction" service platform, provided customers with a complete solution, maintained a good customer relationship, and improved the service quality monitoring system. Yuchai implemented “one customer and one policy†for large users through visits and training, and implemented active tracking services for users of strategic products (6M, 3 engines).
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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