According to the latest news released by Baosteel Group, when demand for the European cold-rolled sheet market fell sharply due to the financial crisis, Baosteel took a new path and actively expanded the African market, opening up a new situation in the export of cold-rolled sheet products. In the fourth quarter of last year, the volume of cold-rolled sheet exported to Africa increased by 20% month-on-month. This year, the volume of orders for export to Africa continued to rise, rising 36% year-on-year in the first quarter.
According to reports, cold rolled sheet is Baosteel's leading product. Before this, the European market was one of the main positions for the export of Baosteel's cold-rolled sheet, and the Africa region had a small share and the demand was unstable. Since the third quarter of last year, affected by the global financial crisis, the prices of cold-rolled sheet in the European steel market have fallen sharply, and the demand for products has also shrunk dramatically, which has adversely affected the balance of production and sales of Baosteel's cold-rolled sheet products and exports.
Faced with this situation, relevant departments of Baosteel put forward the strategy of “relocating positions and accelerating development in Africa†at the first time, and quickly formulated marketing measures for the African market, using existing channels and trade advantages to visit local users. And carry out effective communication with them. Baosteel also formed a rapid response mechanism and flexible supply adjustment methods, which not only ensured the balance of production and sales, but also facilitated the ordering of users and accelerated the processing cycle.
According to reports, cold rolled sheet is Baosteel's leading product. Before this, the European market was one of the main positions for the export of Baosteel's cold-rolled sheet, and the Africa region had a small share and the demand was unstable. Since the third quarter of last year, affected by the global financial crisis, the prices of cold-rolled sheet in the European steel market have fallen sharply, and the demand for products has also shrunk dramatically, which has adversely affected the balance of production and sales of Baosteel's cold-rolled sheet products and exports.
Faced with this situation, relevant departments of Baosteel put forward the strategy of “relocating positions and accelerating development in Africa†at the first time, and quickly formulated marketing measures for the African market, using existing channels and trade advantages to visit local users. And carry out effective communication with them. Baosteel also formed a rapid response mechanism and flexible supply adjustment methods, which not only ensured the balance of production and sales, but also facilitated the ordering of users and accelerated the processing cycle.
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