New products boost "power 澎湃"
Lubricants are related to truck safety. The answer is yes. According to relevant research, up to 90% of transport vehicles have experienced oil pressure, oil pressure instability, and sometimes even a "red light" phenomenon. What is even more serious is that many truck drivers often consciously or unintentionally pay attention to the oil pressure gauge due to the fear that the oil pressure is bright red. This has become a major hidden danger in traffic safety. The oil pressure of the vehicle is closely related to the performance of the lubricating oil. A lubricating oil product with excellent viscosity stability can ensure sufficient oil pressure, stable power, and unobstructed performance.
In order to meet the needs of the majority of truck drivers, Uniform Lubricants formally launched new lubricants that use new formulas and new packaging in April this year. This has created an international quality and a further “lubrication storm†in the Chinese lubricants market. It is understood that this time the first batch of new lubricant oil products introduced by the unified lubricants, including "Hydraulic King", "Super Sticky King" and other flagship specialty products, including "Hydraulic King" series of products, the new addition of multi-performance composite additives Enhance the viscosity stability of the oil in the high and low temperature conditions of the engine to ensure the engine oil pressure and ensure the engine's stronger power performance.
Environmental emissions "deer high end"
The new lubricant oil newly launched by Lubricants not only brought a more powerful driving experience to the majority of diesel engine users, but also brought another "energy saving and environmental protection" warm air to the people. The reporter learned that these new formulations of a variety of new packaging of diesel engine oil to meet the national emissions regulations on the State III, State IV use requirements, but also high-end lubricant products. Among them, Super Viscous King CH-4 and Hydraulic King CH-4 meet the engine technical requirements of the National III (Euro III) emission regulations, Super Viscosity King CI-4, and Hydraulic King CI-4/CJ-4 in compliance with State IV ( European IV) emission regulations for engine technical requirements.
The new lubricating oils for unified lubricants are made of refined base oils and high-efficiency composite additives. The products have better fuel economy, better anti-wear performance and fuel consumption control. Experts also pointed out that in order to meet emission regulations and the requirements of new engines on lubricant performance, lubricants can only meet the development of high performance and long life of energy saving and environmental protection by adopting multi-performance and highly efficient compound additives or new additives and base oils. demand.
Innovation comes from "further step"
The introduction of innovative products represents the idea of ​​a uniform lubricant "further consumers benefit". This idea reflects the idea of ​​"further stepping up" of lubricants in one aspect - achieving further standards, furthering management, and improving quality. Further, “further step forward†in many aspects such as further service and further consumer benefits, these together constitute a new brand concept for lubricants.
Li Jia, general manager of Shell Uniform (Beijing) Petrochemical Co., Ltd., said, “We don’t just want to “go furtherâ€, but also hope that our employees and customers will progress together with us and grow together. In recognition, it can also function as a full-fledged marketing. 'Further step', the implementation of the brand strategy will give the lubricant a deeper brand connotation, making the image and concept of this excellent joint-venture brand deeply rooted in people's minds and at the same time passing high quality. , New products with excellent price/performance ratio have won more trust from consumers."
At present, China's lubricant industry is facing the double baptism of opportunities and challenges in the new economic environment. The domestic well-known lubricant brands such as unified lubricants still maintain the aggressive attitude of investing in and developing new products. This confidence comes from the huge potential of development in the domestic market. “We expect that we can still maintain double-digit growth momentum in 2009. Overall, we focus on growth in performance while focusing on the long-term sustainable development of the company. We will strive to be the most innovative and closest to our customers. People respect the world-class brand of Chinese automotive lubricants.†Faced with the current grim situation, Li Jia is still full of confidence.
“Grasping the diverse needs of users is the key to determining the success or failure of lubricant companies in the future.†Li Jia said, “This time we brought new diesel engine oils. This product is more suited to the future trend of diesel engine oil development and is suitable for Chinese consumers. It is hoped that we will continue to stabilize our leadership position in diesel engine oil."
According to Li Jia, the unified lube road show with the theme of “international quality, further†has already been launched in Shandong and Hebei. New product promotion, interactive games, in-depth experience and other rich and varied activities will be face-to-face with end-users. At the same time, Lubricant will be integrated with the “Dakar spirit†in the form of a historical gallery display. , Let the majority of consumers deepen their understanding of the unified lubricant brand.
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