After the country implemented the country's three emission standards in July last year, competition in the domestic light truck market was once silenced. On April 8 of this year, the 100P Country III light vehicle that re-appeared was officially listed in Xinjiang at a low price of 80,000 yuan, setting off a new round of competition in the domestic light truck industry.
The specific selling price of the Isuzu 100P State III light vehicle into Xinjiang was reduced to 86,000 yuan, 40% lower than the 100P country I vehicle in 2001, and 25% lower than the 100P country II vehicle in 2008, and it is in the middle of the domestic market that is currently on the market. Light truck prices are flat.
In the interview, Qingling Automobile executives stated that after the suspension of production of the Qingling 100P State III light truck in August last year, some people thought that it would be a permanent exit from the market. In fact, this is a misunderstanding in the market. According to the national environmental protection policy, light trucks with a total mass of 5.3 tons or less can be sold on July 1st this year, but Qingling started the development of the new 100P as early as 3 years ago, and is determined to provide the domestic market with more environmentally-friendly models as soon as possible. With the launch of the new car, while ensuring that the technical performance is improved and the emission meets the national III standard, Qingling directly reduced the price to 80,000 yuan, satisfying the needs of more consumers.
After fully investigating the environment and conditions of use in China, Isuzu and Qingling implemented the local adaptive secondary development of 100P. Including: Taking full account of the current status of China's oil quality, tailored the “attracting the essence of Isuzu, adopting new electronic control technology†to easily achieve the national III emission standards; taking into account China's logistics habits, the use of chassis manufacturing advantages, the development of different wheelbase Depending on the concept of “association impact†of Isuzu, the technical quality standards of more than 90 products are improved and improved, and the 100P and Isuzu’s latest technologies are synchronized.
In addition, Qingling Automobile and Isuzu Automobile Co., Ltd. jointly manage the business. The two parties jointly plan their products. The international and domestic markets share resources. In the domestic market, a total of 400,000 sets of production and sales bases have been formed. In the international market, its key components and parts have been Large quantities of Japanese Isuzu are sold back to the market, and the two markets share costs at the same time, undoubtedly making the re-debuting 100P price competitiveness even more powerful.
Today, with the economy and market environment undergoing a sharp downward spiral, the Qingling 100P has launched a heavy blow at such a low price, and its intention to restructure the new light commercial vehicle market has been in full view.
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