The Shanghai International Auto Show in the context of the global financial crisis has become the focus of attention across the country and even the world. Under the influence of a rational and moderate participation atmosphere, some auto parts giants announced their absence. Compared with the previous participation of 103 small and medium-sized component enterprises, this year the Japan Trade Promotion Organization organized only 22 Japanese small and medium-sized component enterprises in China to participate in the Shanghai Auto Show, and the scale was reduced by 80%. For example, in the past, all the major auto tire manufacturers exhibiting at the scale of the cluster have only four debuts this year. Among them, Bridgestone and Hankook Tire have played the role of “leaderâ€; in addition, Bosch and BorgWarner et al. Parts giants are still showing strong strength at this year's Shanghai auto show.
ã€Retreat】
Rational return:
Parts "giant" absent
At this year's Shanghai Auto Show, viewers will not be able to see the cute little fatty who will win the limelight, because the Michelin, a well-known international tire brand that has never missed the Shanghai and Beijing auto show for 10 consecutive years, announced early on that it would not participate in this edition. Shanghai Auto Show. Michelin's “disappearance†at the auto show at the same time also included the Goodyear tire brand. None of the famous tire companies in the US and Europe, such as Cooper and Pirelli, appeared. Consistent with the situation in which most of the tire brands are absent, some of the parts and components companies have cancelled their participation in the event of a shrinking market budget. Even if the remaining parts and components companies have reduced their participation area, they have reduced their participation expenses. According to statistics, there are up to 7 parts and components companies that have retired this year at the Shanghai Auto Show. Delphi, Magna, ArvinMeritor, and American wheel-manufacturing giants such as the Axle Manufacturing Company have also been “disappeared†during the financial crisis.
According to the 2008 financial statements released by companies such as Michelin and Goodyear, Michelin's net sales fell by 2.7% year-on-year, while Goodyear's Asia Pacific sales totaled 19.5 billion US dollars last year, a slight drop from 2007. Earlier, He Liye, managing partner of the Michelin Group, disclosed to the media that in the current environment, Michelin has decided to significantly reduce capital expenditures in 2009 to increase factory flexibility, strengthen inventory management, and optimize cash flow to cope with general bearishness in the coming months. Market. Obviously, this year's Shanghai auto show has become an important watershed. In response to the rationality and moderation of exhibitors, the exhibitors of various major auto parts exhibiting unique skills and seeking only a good booth began to reflect deeply on the crazy car market that once brought them crazy. Everything changed. Under the influence of the shock wave of the financial crisis, as the auto market slowed down, tire manufacturers also reduced their respective expansion plans.
[into the party]
Contrary to the collective withdrawal of European and American tire brands, in the outer exhibition hall of Shanghai Auto Show, the world’s top tire companies in Japan and South Korea have a strong attack, such as Bridgestone and Hankook Tire, all brought their own unique skills.
Green Marketing:
Bridgestone "renovation technology"
Bridgestone's display theme at this year's auto show is “Green, Smooth and Glamorousâ€. To vividly interpret “greenâ€, Bridgestone’s display is ingenious. The reporter noticed at the booth that Bridgestone firstly set up its ECOPIA tires and technology display area for its flagship brand of environmental protection tires, and demonstrated the low rolling resistance technical principle of “ECOPIA†products to the audience through high-tech interactive means. Second, the world-renowned refurbished brand - Benda can also be seen for the first time in the eyes of the people, Bridgestone through the tire retreading equipment model to everyone unveiled the veil of mystery.
According to the person in charge of Bridgestone, the amount of oil and rubber needed to make a retreaded tire is less than half that of ordinary new tires. This technology helps customers effectively control operating costs while also making energy-saving emission reductions for the environment. contribution. It is reported that in May 2007, after the acquisition of Bendak Corporation, in January this year, Bridgestone (China) Investment Co., Ltd. formally established the Tire Rehabilitation Development Department, and is currently working on tire retreading solutions for domestic commercial vehicle tire users.
The booth also demonstrated RFT tire technology, which can improve vehicle safety while reducing vehicle weight and fuel and fuel consumption by eliminating spare tires. purpose.
New offensive:
Hankook advances into high-end market
Hankook Tire took a heavy attack with this "star lineup" at this year's auto show, with its flagship ultra-high-performance luxury tire Ventus S1 evo, passenger car tires, eco-friendly tires and high-grade tires for SUVs. A total of 18 tires for the run-flat tires and racing tires were unveiled, demonstrating the cutting-edge achievements of Hankook Tire's "Kontrol" core technology concept and demonstrating the tireless pace of Hankook Tire's entry into the high-end brand market.
Han Qitai Tire President and Chairman of China's headquarters Xu Qi Lie told reporters that although the financial crisis has affected the global economy, it is just an opportunity for Hankook Tire. This year, Hankook Tire will continue to increase investment in production, R&D, marketing and after-sales services, and accelerate the development of supporting and alternative markets. In 2009, the goal of Hankook Tire was to achieve sales growth of 20% in China and strive to develop high-end markets.
The newly released ultra-high-performance luxury tire Ventus S1 evo (Katsushishi K107), is a new product designed for luxury cars, but also the most high-end products of Hankook Tire. It has a uniform ground shape, provides stable steering and braking performance; patented 3D undulating linear grooves enable the tires to operate steadily in wetlands; the use of special silicon compound materials significantly reduces fuel consumption. As a tool for Hankook Tire to enter the high-end car market, the Ventus S1 evo (KT-K107) is officially supplying its Audi A6 premium car this year.
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